STUDY: Gay Black Men Love Target & The NBA, Have Body Weight Issues Says Purchasing Power Research Findings

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Black, gay purchasing power results are in!

Earl Fowlkes, President of Center for Black Equity, presented the Community Marketing & Insight’s African American LGBT Community Survey® 2014 at the 7th Annual LGBT Marketing Conference last month. I’m personally satisfied with the results. Kudos to the 78% of us (of the 2,000 people surveyed) who are boycotting Chik-Fil-A for their homophobic views.

Here’s a few more points from the study:

  • Starbucks and Target are the top two brands from which the African American LGBT community has made a conscious decision to purchase, because of their pro-LGBT policies and practices.
  • Among all African American LGBT participants, the NBA enjoys the top participation rate among all sports leagues surveyed, and 46% indicated having watched a game on television in the past 12 months. Among African American lesbians and bisexual women, 22% indicated having attended a WNBA game in the past 12 months.
  • Body weight is the number one health concern of both male (71%) and female (72%) African American LGBTs. After body weight, the health concerns of the men and women are very different. Gay and bisexual men are most concerned about HIV and STIs, while lesbians and bisexual women have more concern about mental health and heart disease. When analyzed by age, body weight is still the number one concern for both young and old, however mental health concerns resonate more with younger African American LGBTs.
  • For African American LGBTs, discrimination is the top political/social concern (over 90% concerned), with both racial discrimination and LGBTQ discrimination being equally important. Issues such as poverty (85%) and affordable healthcare (82%) are also concerns.

Read More: NEW SURVEY OFFERS INSIGHTS INTO BLACK LGBT ATTITUDES & CONSUMER HABITS, DO YOU RELATE?

The discrimination issue will probably never go away. But, do you think if we all just accepted every man in America isn’t going to have chiseled abs and a 9-inch ding dong that the world would be a better place? I have faith that we can reach that someday.

Do you agree with the study’s findings?


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